Overview:
The St. Modwen Homes website redesign aimed to enhance the user experience by creating a modern, intuitive, and conversion-driven platform for prospective homebuyers. With a vast selection of developments across the UK, the new website needed to simplify property searches, highlight key offerings, and improve engagement with potential buyers. The redesign focused on clear navigation, enhanced search functionality, and a more visually engaging layout to reflect the quality and innovation of St. Modwen Homes.
Brief:
The primary goals of this redesign were to:
• Improve the home search experience with clear filtering options by location, price, and home type.
• Enhance navigation and user flow to allow visitors to find relevant developments, offers, and buying advice seamlessly.
• Create a visually compelling layout that showcases properties through high-quality imagery and a clean, structured interface.
• Incorporate trust-building elements such as customer reviews, FAQs, and award recognitions to reinforce credibility.
• Encourage lead generation and conversions with improved calls-to-action and inquiry forms for potential buyers.
Guided by a bold departure from traditional house builder website layouts, this redesign embraces a fresh, modern, e-commerce-inspired approach to home buying. Instead of relying on the industry’s usual list-based or map-heavy formats, I reimagined the property browsing experience using product-style tiles, commonly seen on leading clothing and e-commerce websites.
This approach was driven by the idea that a home is more than just a listing—it’s a product that people are actively purchasing. By implementing visually rich product cards, complete with clear pricing, specifications, and status labels (e.g., “Ready to move-in,” “In Development”), the interface fosters a more engaging, intuitive, and conversion-focused experience for potential buyers.
By treating each home as a marketable product, this design shifts away from the outdated, corporate feel of traditional house builder websites, creating a modern, user-first platform that resonates with today’s homebuyers.
