Asterrisk—Project:

Building a clothing brand from identity through to storefront.

Services

• Brand identity
• Art direction
• E-commerce design
• Shopify development
• Product presentation

Year

2024 — Ongoing

Sector

Fashion

Description

Asterrisk—Project is an independent clothing label developed across identity, product, art direction and e-commerce. The work treats each of these as parts of the same system, carrying a restrained visual language from garments and packaging through to photography and the website storefront.

The latest iteration focused on rebuilding the Shopify experience around the way the brand releases product: small collections, limited runs and product-led storytelling. A modular interface, direct navigation and considered product information give the clothing space while making the buying experience clearer.