NURTURE Talent:

Reframing an artist agency around growth and progression.

Services

• Brand identity
• Art direction
• Editorial design
• Brand application

Year

2026

Sector

Music / artist management

Description

NURTURE Talent is a UK artist management and bookings agency representing DJs and producers across electronic music. Formerly Wyld Talent, the new identity marked the agency's move towards a more mature position centred on artist growth, guidance and long-term development.

The identity evolves elements of Wyld rather than replacing them outright. Its existing leaf was redrawn as an upward-facing mark representing growth and direction, contained within a shield-like form. A restrained typographic and colour system extends the identity across digital communication, print and a modular artist roster designed for promoters, labels and industry partners.