St. Modwen Homes:

Rethinking the home search through an e-commerce lens.

Services

• Web design
• UX / UI
• Information architecture
• Prototyping

Year

2025

Sector

Residential property

Description

A website redesign for St. Modwen Homes, rethinking how prospective buyers search for and compare new-build homes across its UK developments.

The concept moves away from the list and map-led conventions common to housebuilder websites and borrows instead from e-commerce. Homes are treated as products, using image-led cards with price, specification and availability presented upfront. Search, filtering and navigation were reorganised around this model to make browsing large numbers of developments and individual homes easier to understand.